Generation Z is a unique demographic, and marketers need to know how to reach them. What works with millennials may not work with Gen Z, so it's essential to understand what makes this generation tick.
Because not much does!
Promotional products have come a long way since the days of cheap pens and notepads. Today's generation is tech-savvy and wants products that are useful and innovative.
They're also eco-conscious, so sustainable promotional products are a great way to appeal to this group.
Read along to know about some of the best promotional products for Generation Z and what makes them so appealing to this group.
Who is Generation Z?
Generation Z is the demographic cohort following the Millennials. Born between mid-1990's and 2012, gen zers are the first generation to come of age in the new millennium.
Generation z is sometimes referred to as digital natives or the iGeneration because they grew up with access to digital technology, social media, and the internet from a very young age.
This has led to them being more comfortable with and adept at using technology than other generations.
They are also considered more socially conscious and open-minded, with a strong sense of social justice.
So whatever you want to call them, Generation Z is a generation poised to make its mark on the world.
There are about 61 million Gen Zers in the United States, making them about 26 percent of the population.
They are more ethnically and racially diverse than any previous generation, and they have grown up with technology, making them digital natives.
There are different types of people in the world. The baby boomers are people who were born before 1965.
Gen X is people who were born between 1965 and 1980. And millennials are people who were born after 1980.
Each generation has its own preferences for promotional products. Baby boomers, for example, prefer promotional products that are practical and useful, such as pens or tote bags.
Gen Xers are more likely to be drawn to trendy promotional products, such as phone cases or sunglasses.
And millennials are most likely to appreciate promotional products that are unique or unusual while also having a purpose, such as fidget spinners or selfie sticks.
So What Does This All Mean For Marketing To Gen Z?
Well, first of all, traditional advertising is not going to cut it. This generation has grown up with ad blockers, and they are experts at ignoring marketing messages.
To reach Gen Z, business brands need to be authentic and transparent. They need to have a strong social media presence and use influencers to get their message across.
When it comes to promotional products, there are a few things that Gen Zers are looking for.
1. They want something unique
Generation Z is used to seeing the same old promotional products repeatedly. Pens, notepads, tote bags, water bottles… they've seen it all before.
To stand out of the crowd, brands need to offer something unique. Something that will make Gen Zers take notice and say, "That's cool, I want one of those."
2. They want something with a purpose.
They want to know that the brands they support are positively impacting the world.
So when it comes to promotional products, brands need to choose items with a purpose. For example, a water bottle that helps keep people hydrated during a marathon or a notebook that helps people stay organized and achieve their goals.
3. Something with a personal touch.
This is a generation that is used to being bombarded with generic marketing messages. They want brands to speak to them as individuals, not as a faceless mass.
One way to do this is to personalize promotional products. For example, brands can add names or initials to water bottles or notebooks. Or they can include a message that is specific to the recipient.
4. They want eco-friendly.
Generation Z is the most environmentally conscious generation to date. They are deeply concerned about the planet's state and want to do their part to protect it.
So when it comes to promotional products, brands need to choose eco-friendly items. For example, a water bottle made from recycled materials or a notebook made from sustainable paper.
5. They want something stylish.
They are trendsetters and early adopters. They're always on the lookout for the latest fashion trends, and they are not afraid to experiment with new or bold styles.
So when it comes to promotional products, brands need to choose stylish and fashionable items. For example, a trendy phone case or a pair of sunglasses with the latest fashion style.
6. They want something affordable.
Generation Z is the most financially savvy generation to date. They are well-styles. And when it comes to promotional products, brands need to be mindful of their budgets.
Brands should choose affordable items that provide good value for money to appeal to Gen Z. For example, a water bottle that is relatively inexpensive but still high quality or a notebook that is stylish but won't break the bank.
What Are Some Of The Best Promotional Products To Reach Generation Z Consumers?
Gen Z is the first generation to be raised in a world where technology is always on and always connected.
They are also the first generation to be so closely marketed since birth. As a result, they have very different preferences for advertising and marketing efforts than any other generation.
Some of the best promotional products categories for gen zers include:
Gadgets and Wearable Technology
Health and Wellness
Personalized or Customized Products
Work From Home Products
Gadgets and Wearable Technology
Gen zers are the most connected generation ever. They are digital natives who have grown up with technology, and they are comfortable using it.
As a result, they prefer promotional products related to electronics and technology.
According to Pew Research, 92% of teenagers use the internet, 87% use social media, and 45% own a smartphone.
In addition, another study found that 85% of Generation Z prefers to watch YouTube videos instead of TV. As a result, promotional products related to technology and the internet are likely to be popular with this generation.
Popular promotional products for Generation Z include:
Smartphones, tablets, laptops, and other electronics are popular with this generation. Promotional products related to these items are likely to be popular as well.
Wearable technology is becoming increasingly popular, and Generation Z is at the forefront of this trend.
Promotional items related to wearable technology, such as fitness trackers and smartwatches, are likely to be popular with this generation.
Phone Accessories- Phone cases, charging cords, cell phone wallets, Bluetooth portable speakers, etc.
Technology Gadgets- Fitness trackers, wireless earbuds, smartwatches, etc.
Some of our best tech accessories for Generation Z include:
1. Wireless Power Banks
The wireless power banks are a great promotional product for Generation Z. It is a high-tech gadget that they will love, and it is perfect for charging their smartphones and other electronic devices.
This power bank is also eco-friendly, as it is made of recycled materials.
A fitness tracker is another popular type of wearable technology that is popular with Generation Z.
They are perfect for promoting health and wellness products to this generation. Promotional fitness trackers can help encourage your customers to stay active and healthy.
Wireless earbuds are another popular promotional product for Generation Z. They are perfect for this generation because they are connected and always on.
In addition, they are portable and can be used anywhere. That makes them the perfect promotional item for any business catering to Generation Z.
Cell Phone Wallets
Cell phone wallets are a popular promotional product for Generation Z. They are perfect for this generation because they are connected and always on.
In addition, they are portable and can be used anywhere. This makes them the perfect and popular promotional item for Generation Z.
Some more popular promotional items in this category include:
2. Eco-Friendly Products
Generation Z is more concerned about social and environmental issues than any other generation. They are interested in products that are environmentally friendly and they are willing to pay more for sustainable products.
They are also very interested in doing their part to help make a difference.
According to a report by First Insight, 73% of Generation Z is willing to pay more for sustainable products.
Some of the best eco-friendly promotional products for Generation Z include:
Reusable Water Bottles- To help reduce the use of plastic bottles
Reusable Coffee Mugs- To help reduce the use of disposable coffee and plastic cups
Tote Bags- To help reduce the use of plastic bags
Sustainable Apparel- Clothing made from sustainable materials like bamboo, organic cotton, etc
Some of our most popular eco-friendly promotional items include:
1. Eco-friendly Water Bottle
As we all know, generation z is the most environmentally conscious generation to date. That's why eco-friendly promotional items are so popular with this group. One great example is the eco-friendly water bottle.
This item is made of recyclable materials and helps reduce waste. Plus, it's a practical way for your recipients to stay hydrated on the go.
2. Tote Bag
Tote bags are another eco-friendly promotional item that has become increasingly popular in recent years.
They're perfect for carrying groceries, beach items, or school supplies. And, like water bottles, they can be made of recyclable materials to help reduce waste.
With more and more people relying on their smartphones and other devices to stay connected, portable solar chargers have become a must-have item.
This eco-friendly promotional product harnesses the power of the sun to charge devices, making it an excellent way for your brand to help your recipients stay connected while on the go.
Recycled Notebook or Soft Journal
A recycled notebook or journal is a great promotional item for any business. It's perfect for taking notes, jotting down ideas, or just doodling. Plus, it's a great way to promote your commitment to sustainability.
T-shirt is a classic promotional item that can be used to promote your brand, event, or cause. They're also a great way to show your commitment to sustainability.
T-shirts made of sustainable materials like organic cotton, bamboo, or recycled polyester are becoming increasingly popular with eco-conscious buyers.
Some more eco-friendly promotional items in this category include:
3. Fitness and Wellbeing
Generation Z is interested in health and wellness. They are more likely to make healthy choices, such as exercising and eating healthy foods.
They also prefer products that are natural and free of toxins.
“Generation Z commands up to $143 billion in U.S. spending power, and this offers a huge opportunity to marketers looking to capture this audience as customers,” said Alex Gallagher chief strategy officer at UK-headquartered Unidays.
According to a report by Albright, 72% of Generation Z are interested in staying mentally healthy and fit
Some of the best health and wellness promotional products for Generation Z include:
Fitness accessories - Yoga mat, water bottle, fitness tracker
Self Care Products- Face masks, body lotions, essential oils
Stress relievers - fidget spinner, squishy toys, aromatherapy diffuser
Our popular products in this category include:
Stress relief balls
Stress relief balls are a popular promotional product for Generation Z. They are a great way to promote a healthy lifestyle and help relieve stress.
Yoga mats are a great way to promote fitness and well-being. They are perfect for Generation Z, who are interested in staying healthy and fit.
Personal care products - Generation Z is very interested in self-care. They are willing to spend money on products that help them relax and feel good.
You can get beautiful essential oil bottles for your business and send samples of your product as a promotional item.
Exercise Runners Waist Belt Pouch
If you're looking for a promotional product that will appeal to Generation Z, then you should consider the Exercise Runners Waist Belt Pouch.
This is a great way to promote a healthy lifestyle and keep your belongings safe while you're working out.
Some examples of popular fitness and wellness promotional items include:
- Fidget spinners
- Aromatherapy diffusers
4. Personalized or Customized Products
Generation Z prefers products that are personalized or customized. They like to create their own experiences and want products that are unique to them.
Some of the best personalized or customized promo products for Generation Z include:
Customized Apparel-promotional t shirts, hats, and other clothing with their name or initials
Customized Phone Cases- With their favorite colors, designs, or pictures
Customized Ceramic Mugs- With their favorite images or quotes
Monogrammed logo bags - company logo bags or bags with your favorite quotes
Some examples of our best promotional products for generation Z include:
1. Engraved jewelry
Customize or Engraved jewelry with names, birthstones, or meaningful symbols and give it to your favorite Gen Zers.
This is a gift that they can wear every day and keep for years to come!
2. Customized Hats
What's more appealing to gen zers than customized hats?
This promotional product can be made to featWhat'sy text, design, or logo of your choice.
3. Embossed Silicone bracelet
Wristbands are a classic promotional product that can be customized to feature any message or logo. The embossed silicone bracelet is perfect for any event, cause, or organization.
It is one of the best promotional items for generation z.
Some more popular promotional items include
5. Work From Home Products
Gen Z - the first generation of digital natives - they are grown up in the digital age.
They are used to working remotely and prefer to have a flexible work schedule.
As a result, they prefer promotional products that help them with their work-from-home lifestyle.
Some of the best work-from-home promotional items for gen Z include:
Laptop Accessories- Laptop bags, stands, docking stations, etc.
Home Office Essentials- Pens, notepads, desk organizers, mouse pads, etc.
Tech Gadgets- Wireless mice, keyboards, webcams, etc.
Some of our popular products in this category include:
1. Laptop Stands
One of the best promo items for gen zers- a laptop Stand! It helps you to use your laptop in a more ergonomic position, which is important for people who work from home.
2. Wireless Mouse & Keyboard
A wireless mouse and keyboard are excellent ways to stay connected while working from home. It's a promotional product that gen Zers will love and appreciate.
3. Webcams privacy covers
Webcams are another promotional item for those who work from home. They are perfect for video conferencing and staying connected with coworkers.
But, they can also be a security risk.
That's why webcam privacy covers are such a great promotional product. They help keep your identity safe and secure while you're working.
4. Laptop Sleeves
Laptop sleeves are a must-have for anyone who works from home. They help to protect your laptop from scratches, bumps, and dust.
They're also a great way to show off your style.
Some examples of popular work from home promotional items include:
Five Trends To Keep In Mind When Targeting Gen Z Consumers
If you are a business and targeting the younger generation like Generation Z through promotional item campaigns, it is indispensable to keep in mind some of the trends that are popular among this audience segmentation.
Some of the trends that business owners and marketers should be aware of include:
1. The use of social media:
Many Generation Z buyers rely on social media for information and entertainment. As such, business marketers need to ensure that their promotional product campaigns are visible on popular social media platforms.
2. The need for instant gratification:
Generation Z consumers get what they want when they want it.
This means that marketers need to ensure that their promotional product campaigns can provide this same level of instant gratification.
3. The importance of relevance:
For a promotional product campaign to be successful with Generation Z consumers, the products need to be relevant to their interests and needs.
4. The power of personalization:
Generation Z consumers appreciate when companies take the time to personalize their products and messages.
This type of customization can go a long way in creating a connection with this target audience.
By keeping these trends in mind, marketers can ensure that their promotional product campaigns are more likely to resonate with Generation Z consumers.
It is also important for companies to partner with promotional product distributors like Yourkn, who have experience working with this target demographic.
This will help to ensure that the products and messages are properly aligned with the preferences of Generation Z consumers.
When it comes to search the best promotional products for gen Z, working with a reputable distributor is essential.
Yourkn is a leading promotional product distributor with years of experience working with Gen Zers. We offer a wide range of perfect products for this young and enthusiastic generation.
Contact us now for a quote!